by Mary Pat Whaley | Oct 24, 2011 | Practice Marketing, Social Media
The Third Annual Health Care Social Media Summit took place on the Mayo Clinic campus in Rochester, Minnesota last week, and to my chagrin, I was unable to attend. Lots of good information and resources were shared, including this video. It was posted on YouTube on...
by Mary Pat Whaley | Sep 12, 2011 | Learn This: Technology Answers, Practice Marketing, Social Media
The healthcare website that had its humble beginnings as a digital brochure has morphed into one of the most important resources a practice has. Your website must be able to: attract and capture new patients, retain and engage existing patients, provide a platform for...
by Mary Pat Whaley | Jul 26, 2011 | Collections, Billing & Coding, Social Media
Last week I gave a talk to a group of Transworld salespeople from across the United States. Transworld is the top name in collections across a variety of industries and they asked me to give a presentation on “How to Use Social Media to Reach Your Target...
by Mary Pat Whaley | Jul 19, 2011 | Practice Marketing, Social Media
Asking for feedback can be tough. Asking for feedback as a physician or care provider is unexplored territory for most practices. My primary care provider has a simple and effective way to ask patients to leave feedback online. At the checkout desk is a small pile of...
by Mary Pat Whaley | Jul 10, 2011 | Practice Marketing, Social Media
As social media matures and more healthcare groups gain experience using it, we understand more about it and the role it will play in the future of healthcare. Last week, Abraham and I gave a program called “Starting the Conversation: An Introduction to Using...
by Mary Pat Whaley | Jun 27, 2011 | Physician Relations, Practice Marketing, Social Media
I had a great time recently when Joe Hage of Medical MarCom interviewed me during a Twitter Chat. The topic was how medical device reps could help specialty physicians market to primary care physicians. You can read the interview here at Joe’s blog. So, what is...
