How to Ask Your Patients to Leave Positive Feedback for You Online
Asking for feedback can be tough.
Asking for feedback as a physician or care provider is unexplored territory for most practices.
My primary care provider has a simple and effective way to ask patients to leave feedback online.
At the checkout desk is a small pile of papers that look like this:
Note that the paper is simple, not slick, and the wording is humble. No one at the practice has ever called my attention to the little pile of papers.
Here is the text of the form:
Hope you received satisfying care at PRACTICE NAME.
We are trying to raise online visibility of PRACTICE NAME and would like to request you to write a short review of your experience.
You can write a review at Google.
- Please go to http://maps.google.com
- Search for “PRACTICE NAME CITY STATE”
- Click on “more info”
- Click on “Write a review” link
We sincerely appreciate your assistance.
DR. SMITH DR. JONES DR. BLACK
You could also direct patients to:
- Angie’s List
- Your Facebook page
- Any physician evaluation website
Just don’t ask patients to place comments on ALL these places. Choose one location at a time.
Don’t fear negative comments. They will happen because no one is perfect. What will set you apart from others is your ability to answer concerns and resolve issues in a real way.
Posted in: Practice Marketing, Social MediaLeave a Comment (6) ↓
I love the simplicity of this. I’m gonna start using it. Thanks for sharing.
I’m glad you like it – I thought it was elegantly simple too!
Great idea for physician practices to incorporate Facebook and other social media vehicles in this manner. For the most part,there seems to be an ongoing fear about what the response will be from patients. Our suggestion is that this gives the physician an excellent opportunity to address those underlying concerns that they may be unaware of and that are detrimental to their practice. Just because you are unaware of problems, doesn’t mean that they don’t exist. Better to deal with them and convert an unhappy patient to a loyal one.
Thanks for sharing this simple, but effective, idea.
Thanks for your comment, Debra.
Physicians have to get over the fear and realize what an important tool feedback is! I see progress, don’t you?