by Mary Pat Whaley | Jan 24, 2018 | Collections, Billing & Coding, Compliance, Practice Marketing, Social Media
Credentialing new physicians is the definition of Catch-22. You can’t start the process too early as payers won’t accept the application (especially if the physician doesn’t have their malpractice in place), and by the time payers will accept the...
by Mary Pat Whaley | Aug 14, 2016 | Day-to-Day Operations, Social Media
Ever wish you felt more knowledgeable and confident about social media, particularly Facebook and blogs? If you are ready to start using Facebook and posting blog content for marketing, you’ve come to the right place. If you’re not 100% sold on the time and...
by Mary Pat Whaley | Jan 13, 2016 | Practice Marketing, Social Media
During the course of setting up a new practice, we always discuss the role of social media in the practice’s marketing strategy. We do not recommend a cookie cutter approach to marketing and social media, as every practice is unique in its needs and the...
by Mary Pat Whaley | Sep 16, 2013 | Amazing Customer Service, Electronic Medical Records, Innovation, Learn This: Technology Answers, Practice Marketing, Social Media
I am always excited when physicians design products for other physicians because they “get it.” Here’s the tale of a Midwest physician, Dr. Fred Church, who has developed a free app to communicate one-on-one with his patients via email or text....
by Abraham Whaley | Sep 2, 2013 | Innovation, Leadership, Practice Marketing, Quality, Social Media
Do you know who Jay-Z is? If not, chances are your kids do. Jay-Z is one of the most successful rap artists of all time, and has parlayed that success into a career in fashion, merchandising, his own line of vodka, as well as an ownership stake in the NBA’s New...
by Abraham Whaley | Jul 29, 2013 | Amazing Customer Service, Headlines, Leadership, Medicare & Reimbursement, Practice Marketing, Social Media
I came across this video from the Henry J. Kaiser Family Foundation and thought “This is exactly the kind of content medical practices can use for their website and social media content.” In this seven-minute video, the “YouToons” learn how the...
