by Mary Pat Whaley | Sep 18, 2011 | A Career in Practice Management, Amazing Customer Service, Day-to-Day Operations, Practice Marketing
I have not always been excited to hear patient complaints. As a younger manager I absolutely dreaded when a patient wanted to speak to me. I felt that I had little to offer a patient who expressed anger or frustration with something that had happened and I was very...
by Mary Pat Whaley | Sep 12, 2011 | Learn This: Technology Answers, Practice Marketing, Social Media
The healthcare website that had its humble beginnings as a digital brochure has morphed into one of the most important resources a practice has. Your website must be able to: attract and capture new patients, retain and engage existing patients, provide a platform for...
by Mary Pat Whaley | Aug 4, 2011 | Physician Relations, Practice Marketing
Click here to go to Medsider to hear Scott Nelson interviewing me on ways sales reps can help physicians in new ways. When I consult with companies who want to understand new ways to work with medical practices, I advise them to consider more carefully the role the...
by Mary Pat Whaley | Jul 19, 2011 | Practice Marketing, Social Media
Asking for feedback can be tough. Asking for feedback as a physician or care provider is unexplored territory for most practices. My primary care provider has a simple and effective way to ask patients to leave feedback online. At the checkout desk is a small pile of...
by Mary Pat Whaley | Jul 10, 2011 | Practice Marketing, Social Media
As social media matures and more healthcare groups gain experience using it, we understand more about it and the role it will play in the future of healthcare. Last week, Abraham and I gave a program called “Starting the Conversation: An Introduction to Using...
by Mary Pat Whaley | Jun 27, 2011 | Physician Relations, Practice Marketing, Social Media
I had a great time recently when Joe Hage of Medical MarCom interviewed me during a Twitter Chat. The topic was how medical device reps could help specialty physicians market to primary care physicians. You can read the interview here at Joe’s blog. So, what is...
