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[Guest Post] 5 Reasons Healthcare Marketing Strategies Should Target Baby Boomers by Greg Fawcett of Precision Marketing Partners

by Abraham Whaley | Jul 16, 2013 | Innovation, Practice Marketing, Social Media

Recently we covered the issue of marketing your medical practice to Millenials, the biggest generation group in human history. That got us thinking – what about the other generation groups? We know that they have vastly different needs and wants, but healthcare...

[Guest Post] 5 Vital Facts About Marketing Medical Services to Millennials by Greg Fawcett of Precision Marketing Partners

by Abraham Whaley | Jul 9, 2013 | Innovation, Practice Marketing, Social Media

The millennial generation is already the biggest cohort in the history of humanity. Fact- Depending on the source you use, there are presently between 78 million and 80 million millennials in the U.S. For your practice to include millennial patients in the future, you...

The Big Idea Updated: Healthcare Pricing Transparency in 2013 So Far

by Abraham Whaley | Jun 5, 2013 | Uncategorized

Last December I wrote about what I thought would be the “Big Idea” for healthcare in 2013 as a part of the LinkedIn Influencer program. “Show me the fees!” I said. Well,  they have – in fact, much more than I would have ever imagined....

Hanging Out with Mary Pat: Using Google Hangout to Talk About Physician Practice Management

by Abraham Whaley | May 29, 2013 | Uncategorized

I had the pleasure of participating in a Google Hangout last week with Pediatric Practice Business Director and Consultant Brandon Betancourt who blogs at PediatricInc and Chip Hart, who is the Director of Strategic Marketing and Sales Director at Physicians Computer...

Credit Card on File in Action: Changes for Patients and Employees

by Abraham Whaley | May 27, 2013 | Uncategorized

At Manage My Practice, we are big proponents of the credit card on file system as a road to financial viability. This program changes your patient collections from a back-end collection program to a front-end collection program, effectively collecting 95% of the...
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