Engagement is an extremely hot topic in the healthcare industry right now, and for this edition of the Healthcare Social Media Review we’re focusing on the often-forgotten “other half” of engagement: when you listen to what the patient population has to say. How is social media enabling you to understand what’s on your patients’ minds writ large? How is social media amplifying individual voices?
With that in mind, these are some of the posts we have been listening to intently.
In a prime example of how healthcare social media can “take the collective temperature” of a population, Science Daily reviewed research from the Geisel School of Medicine at Dartmouth that declares:
Social networking sites, such as Facebook, have become immensely popular in recent years and present a unique opportunity for researchers to eavesdrop on the collective conversation of current societal issues.
Software maker Kareo’s “Getting Paid” blog explores “3 Ways to Listen to Your Community and Better Engage Patients.”
Your patients are impacted by many things, and really engaging them means taking those things into consideration. This is where social listening comes in.
Social Media Examiner declared “Social Listening” one of “5 Social Media Trends for 2014.”
If you really want to see results, you need to listen and respond strategically.
At consultant Rebecca Morehead’s Practice Manager’s Solutions Blog, the bigger picture is painted in the post “Improve Patient Satisfaction through Social Media Engagement.”
The important thing is to monitor, adjust and control the brand of your practice and the perception of you to your patients. That starts with knowing how important your patients are to you.
Are you suffering from delusions? The eHealth Equity Blog lists “The 5 Health IT Myths of Patient Engagement.”
The most fundamental myth when discussing patient engagement is assuming that patients and consumers are interchangeable, when asking what a segment of the population wants from HIT.
At Mind the Gap, Steve Wilkins has a patient-centric approach that talks about teaching your panel to speak more clearly with “How To Speak So Your Doctor Will Listen.”
Doctors interrupt patients 18 seconds into an office visit, on average. Given this fact, patients who seek to maximize their healthcare must learn how to speak so that doctors will listen.
The HealthBlawg was happy to host the Health Wonk Review in February and rounded up some of the latest policy developments in the industry for “Health Wonk Review: In Like a Lion.”
As they say, reasonable minds may differ — and you’ll see a range of opinions on some of the issues of the day.
Over at Wing of Zock, they’re posting about a University of New Mexico mobile app that gives residents information and calculations about obtaining coverage under the ACA with “University of New Mexico Residents Design #GetCovered App.”
As information [about Medicaid expansion in New Mexico] began appearing in the news and with ads on billboards encouraging people to enroll in the exchanges, I started brainstorming how to get the word out to many people simultaneously.
Next month’s Healthcare Social Media Review will be curated by Kathi Browne of BrowneKnows.
Thanks for reading!