Reputation Management | Manage My Practice

Do Medical Practices Really Have to Market Anymore?

Posted by Abraham Whaley on November 6, 2012

With more changes coming to healthcare in 2013 and 2014, should practices be looking at traditional marketing, social media marketing, or do they even have to market at all? I asked healthcare marketer Greg Fawcett from Precision Marketing Partners to talk to me about the future of marketing for the medical practice.

Mary Pat: There is currently a physician shortage that is expected to become more severe in the coming years. If each physician is expected to have more patients than s/he can handle, why is marketing a medical practice important in the current/future environment?

Greg: Natural attrition contributes to the loss of clients in all types of businesses, and medical practices are no exception. No matter how many patients you have or how loyal they are, death, relocation or a switch to managed care programs that you don’t belong to are bound to reduce your client list over time. Unless you’re vigilant and market consistently to replace those patients you lose, you’ll wake up one day to the realization that business isn’t what it used to be!

Here are a few of the reasons why you need to do medical practice marketing:

Establish your practice’s reputation as specialists in a particular field of medicine
Attract new patients to build your practice
Increase awareness of your practice and create a dominant presence in your specific community
Improve your efficiencies and maximize the return on your financial investment

(more…)

Tags: how to market a medical practice, inbound marketing for a medical practice, Marketing a Medical Practice, reputation management, social media, Social media marketing

Posted in: Innovation, Leadership, Practice Marketing, Social Media

Leave a Comment (2) →

Your Digital Reputation: What Does Your Online Presence Say to Future Employers?

Posted by Mary Pat Whaley on August 29, 2010

I have been getting lots of questions lately about finding jobs in healthcare management. The healthcare field is very mobile right now and many managers inside the field and in other fields are looking for advice on the best way to make a move.

In addition to making sure they have the right skills and experience, job seekers also need to be sure that their digital reputations are sterling, and if not, need to make the move to correct them. In fact, every single person reading this post should check on their digital footprint and see what the web has to say. You never know when an employment change will suddenly be in your future.

What if you don’t show up on the web radar at all because you’re not on Twitter, Facebook, LinkedIn and Google finds no matches for your name? That says you’re not in the know, not networking, not sharing and definitely not computer-savvy. Here’s an excellent SlideShare presentation by Susan P. Joyce of job-hunt.org that gives job seekers (and truly, each one of us in healthcare is a job seeker, whether we admit it to ourselves or not) a gold mine of information about creating or correcting your online presence.