by Mary Pat Whaley | Jun 9, 2011 | Innovation, Practice Marketing, Social Media
Peter Polack, MD of Medical Practice Trends interviewed me recently for a series of podcasts for his site. Here’s the first one, on Why Does a Physician’s Practice Need a Website?
by Mary Pat Whaley | May 18, 2011 | Learn This: Technology Answers, Practice Marketing, Social Media
There’s no doubt that consumers are looking online for information – all kinds of information. Here are the reasons why every single physician’s office needs a website. Establish a digital presence for the practice, just as you have established a...
by Mary Pat Whaley | Apr 24, 2011 | Day-to-Day Operations, Practice Marketing, Social Media
I admit to being a great fan of electronic media for healthcare. My fandom, however, does not mean that I believe all paper and ink informational and marketing mediums are dead. Because most practices have some portion of their patient population depending on paper...
by Mary Pat Whaley | Apr 13, 2011 | Social Media
Yesterday I had the pleasure of speaking to the Fayetteville (NC) Area Medical Group Managers Association (FAMMA) and we had a lively discussion about social media and healthcare. Here’s the link that you can use to download my powerpoint presentation.
by Mary Pat Whaley | Apr 4, 2011 | Practice Marketing, Social Media
The definition for marketing that I like is “the process of establishing and maintaining mutually beneficial relationships with stakeholders to facilitate exchanges.” To expand that definition, consider: Mutually beneficial relationships are created...
by Mary Pat Whaley | Feb 8, 2011 | Innovation, Memes, Social Media
Here’s a fascinating video on how the Internet is transforming healthcare. Susannah Fox from the Pew Internet and American Life Project spoke in September 2010 at Mayo Transform 2010 : Thinking Differently About Health Care. The transcript of her talk is here....
