1. Carmen Gonzalez April 13, 2011

    Dear Mary Pat:

    Wonderful slide deck. What has been your feedback on measuring ROI? I have always had to insert a case study in how to measure yield to truly get the point across. By measuring its impact, it can be more strategically applied too.


    • Mary Pat Whaley April 20, 2011

      Hi Carmen,

      I agree with you! The case study seems to sell it best.

      Thanks for commenting,

      Mary Pat