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[Guest Post] 5 Reasons Healthcare Marketing Strategies Should Target Baby Boomers by Greg Fawcett of Precision Marketing Partners

by Abraham Whaley | Jul 16, 2013 | Innovation, Practice Marketing, Social Media

Recently we covered the issue of marketing your medical practice to Millenials, the biggest generation group in human history. That got us thinking – what about the other generation groups? We know that they have vastly different needs and wants, but healthcare...

[Guest Post] 5 Vital Facts About Marketing Medical Services to Millennials by Greg Fawcett of Precision Marketing Partners

by Abraham Whaley | Jul 9, 2013 | Innovation, Practice Marketing, Social Media

The millennial generation is already the biggest cohort in the history of humanity. Fact- Depending on the source you use, there are presently between 78 million and 80 million millennials in the U.S. For your practice to include millennial patients in the future, you...

Informedika’s Steve Yaskin Designs a Solution for His Wife, the Doctor

by Mary Pat Whaley | Apr 9, 2013 | Day-to-Day Operations, Finance, Innovation

I get pitched new products and services every day and it is pretty rare that I hear of something that is startlingly new. Informedika is just that – it addresses an old, old problem for practices in a new way. Continue reading for a very interesting interview...

How One Hospital Uses Box to Mobilize Their Providers

by Abraham Whaley | Apr 2, 2013 | Compliance, Day-to-Day Operations, Headlines, Innovation

At Wake Forest Baptist Medical Center in Winston-Salem, North Carolina, doctors are saving time and sharing ideas using Box, a file-sharing and collaboration software that lets providers browse available medical documents and communicate with each other about...

Cutting Waste is More Important Than Ever: An Interview with Lean Healthcare Expert Mark Graban

by Abraham Whaley | Apr 1, 2013 | General, Innovation, Leadership, Quality

Many colleagues I speak with have a sense of or some experience with the tenets of “Lean.” But how does it really apply to healthcare – and is it really a way for medical practices to do more with less and maximize their resources? I recently spoke...

The Direct Pay Physician Practice Model: An Interview With Scott Borden

by Mary Pat Whaley | Mar 24, 2013 | Collections, Billing & Coding, Day-to-Day Operations, Finance, Headlines, Innovation, Physician Relations, Practice Marketing

Most readers know that I have a special interest in helping physician practices survive and thrive, and have been writing recently about different models of care that physicians are adopting to make private practice financially viable. Here’s an interview with...
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