Posts Tagged SEO for a Medical Practice Website

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Guest Author Greg Fawcett: Essential Steps to a Successful Healthcare Marketing Strategy

Greg Fawcett has been a key partner for our clients and readers by providing us with a marketer’s perspective on how to get your practice’s message to your current and potential patients. In this blog post, originally published on the Precision Marketing Partners Blog, Greg discusses the building blocks to a successful marketing strategy.

Strategy for Marketing Your Medical Practice

Medical practice marketing is now a fairly common concept for many physicians and clinics. It wasn’t always that way, however, and Evanston Hospital in Illinois was one of the first healthcare institutions to create an official marketing position within the company. Now, it’s widely accepted that without a comprehensive healthcare marketing strategy, your practice is unlikely to be as successful in new patient acquisition as it might. If you recognize you need marketing but simply don’t know where to start, here are some essential steps to healthcare marketing that will put you on the right track.

Step 1: Identify Your Patient (more…)

Posted in: Leadership, Practice Marketing, Social Media

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Improve Your Medical Practice Website’s Search Ranking in 15 Minutes

Everybody wants their medical practice’s website to rank at the top of Google search results for their target keyword phrase. Dominating Google can get your medical, dental, or chiropractic in front of people who are actively looking for exactly what your business offers – something that print, radio and television advertisements are not as effective at doing. Simply put, a top-ranking website can be a business owner’s dream come true.

But most business owners don’t know much about search engine optimization. And getting to the top of Google search results is not a cinch. Depending on the competitiveness of a keyword phrase, it can take months (even years) for a site to climb to the top of the Google ladder.

Don’t let this reality distract you from taking action, though. If your website is new or just isn’t meeting your expectations, there are some simple and powerful things you can do in just fifteen minutes that will help make your medical practice website more search engine friendly.

So here’s the challenge I am issuing you right now: take fifteen minutes to do (or make sure you have done) these three things. After you do, come back and let us know how it went in the comments section below. And of course, if you have any questions, feel free to email me. I reply to every email.

Ready? Here, we go:

#1. Identify your primary target keyword phrase (time: 5 minutes)
Your primary target keyword phrase is the main phrase you will optimize your site for. It is the phrase that members of your target market will use the most to find products and services that businesses like yours offer.

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Posted in: General, Practice Marketing

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