What’s your website doing for your practice?
If your website is providing information to future and current patients, that’s a good thing.
More importantly, though, your website should be
- Driving new patients to the practice.
- Driving established patients to return to the practice.
- Keeping patients attached to you as their provider.
Your website should be providing B2C (business to consumer) marketing for you. How does a website accomplish these things? In a web search, being the first or one of the first unpaid results that appears in the search is the way to ensure searchers find your practice. The way to get to page one, even number one on page one, is through SEO.
SEO stands for Search Engine Optimization.
Search Engine Optimization is the way you market your practice on the internet so that you show up in internet searches as high on page one of a search as possible. Wikipedia defines SEO as
the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results.