Revenue For Medical Practices | Manage My Practice

Faced a RAC Recovery Audit? Take Frank Cohen’s Survey!

Posted by Abraham Whaley on September 13, 2012

If you have, please consider taking a few minutes to fill out the post-Audit survey being compiled and made available free by the Frank Cohen Group. This is the last week the survey is being offered, so hurry!

“Just a reminder that the RAC audits and appeals survey will close on Monday the 17th – so if you haven’t responded, please do so as soon as possible. The results of this survey will be passed along to congressional representatives to aid in their case for creating an accountability provision for the RAC auditors. It has become quite obvious that RACs have become far too aggressive and zealous with regard to their audit tactics and findings, invalidating their original purpose. The concern is that, by acting in an abusive manner, RACs are actually adding to the cost of healthcare, not reducing it.

The survey is only six questions and takes less than three minutes to complete; so I urge anyone who has been subject to a RAC audit in the past year to please respond. You can access the survey at www.FrankCohenGroup.com by clicking on the Surveys tab.

Thanks again for your help. I will be publishing the results shortly after the survey has closed.”

Taking the survey is a great, quick way to have your voice as a medical practice manager heard by policymakers and the voting public at large. Take advantage of it!

Improve Your Medical Practice Website’s Search Ranking in 15 Minutes

Posted by Abraham Whaley on August 26, 2012

Everybody wants their medical practice’s website to rank at the top of Google search results for their target keyword phrase. Dominating Google can get your medical, dental, or chiropractic in front of people who are actively looking for exactly what your business offers – something that print, radio and television advertisements are not as effective at doing. Simply put, a top-ranking website can be a business owner’s dream come true.

But most business owners don’t know much about search engine optimization. And getting to the top of Google search results is not a cinch. Depending on the competitiveness of a keyword phrase, it can take months (even years) for a site to climb to the top of the Google ladder.

Don’t let this reality distract you from taking action, though. If your website is new or just isn’t meeting your expectations, there are some simple and powerful things you can do in just fifteen minutes that will help make your medical practice website more search engine friendly.

So here’s the challenge I am issuing you right now: take fifteen minutes to do (or make sure you have done) these three things. After you do, come back and let us know how it went in the comments section below. And of course, if you have any questions, feel free to email me. I reply to every email.

Ready? Here, we go:

#1. Identify your primary target keyword phrase (time: 5 minutes)
Your primary target keyword phrase is the main phrase you will optimize your site for. It is the phrase that members of your target market will use the most to find products and services that businesses like yours offer.

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Tags: Marketing a Medical Practice, Revenue For Medical Practices, SEO for a Medical Practice Website

Posted in: General, Practice Marketing