Posts Tagged mobile devices

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[Guest Post] 5 Vital Facts About Marketing Medical Services to Millennials by Greg Fawcett of Precision Marketing Partners

Marketing Medical Services to MillenialsThe millennial generation is already the biggest cohort in the history of humanity. Fact– Depending on the source you use, there are presently between 78 million and 80 million millennials in the U.S. For your practice to include millennial patients in the future, you need to target them specifically in your strategy, and “one-size-fits-all” healthcare marketing strategies simply won’t work. Here are some vital facts to help you identify how to approach them.

Fact #1: Millenials are Educated and Privileged

Born roughly between 1980 and 2000, they are widely considered the most privileged and best-educated group ever to have inhabited the earth – so far, anyway. Millennials have had access to health care since birth, many have never known poverty or hardship and most are literate, with a whopping 70% expected to attain a college degree. They are also more knowledgeable about their health, having grown up in a time when their education included sex education and open debate on issues such as smoking and abortion.

Fact #2: Millenials are Weight- and Health-Conscious

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Posted in: Innovation, Practice Marketing, Social Media

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Learn This: Physicians, Smartphones and mHealth

For the organized and busy professional on the go, the smartphone has quickly become a necessity on par with a persons house keys, wallet, or purse. The past five years have vaulted the smartphone from status symbol to must-have business tool by bringing data and communication capabilities from your office to the palm of your hand. With decision making and communication tools always at the ready, you can be productive from anywhere you are, and you are freed up to bring information to clients, meetings, and conferences without the hindrance of a laptop.

Physicians, practitioners and forward thinking healthcare organizations are leading the charge to embrace mobile health, often called mHealth, or the practice of patient care supported by mobile devices. A survey conducted at the physician online and mobile community QuantiaMD in May of 2011 found 83% of physicians reported using at least one mobile device and 25% used both a phone and a tablet. Of the 17% surveyed who did not use a mobile device, 44% planned on purchasing a mobile device sometime in 2011. Physicians surveyed reported their top uses for mobile devices as :

Posted in: Learn This: Technology Answers, Memes

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Free At Last. My Phone Contract Ends and I Get Smartphone Advice From My Partner

Square in action!

 

At long last, my two-year contract with my current cell phone carrier is over and I am free again! Of course, I immediately turned to my son & partner Abraham for some sage smartphone advice. Here’s the conversation we had.

Mary Pat: What things should I consider when choosing a smartphone?

Abraham: Smartphones are so much more than just telephones, so the first question is always “How will you be using it?”. If you really just need to make the occasional phone call from the road and nothing else, you probably don’t even need a smartphone. A simple, old-fashioned flip phone, or bar-style device will do just fine. For everyone else, picture the things you’ll want to do on the phone. Is it mostly a business device- checking emails, editing documents, and having access to critical data? Or will you also want to watch streaming videos in your downtime, play games, or take pictures and movies to send to friends and family? It’s easy to look at a phone’s capabilities and stereotype what the average user would be like: iPhones seem so hip, Blackberrys seem so serious, Androids seem so geeky. The reality is that all smartphones on the market today probably have enough muscle (and apps!) to make anyone happy. So choose a phone based on features, comfort, and specifications – not the label or the image that comes with it.

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Posted in: Innovation, Learn This: Technology Answers

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