My new sister-in-law grew up in Siberia and moved to Ukraine when she was 16. She became a nurse, married, had children, divorced, had grandchildren, met my brother, fell in love with him and his mission and they married last year. On her first trip to the United States, she finds things different and puzzling. While shopping for a dress, my mother told her that she could always return it if it didn’t fit and my sister-in-law looked at her strangely. In Ukraine, you cannot return things.
I knew Sveta had been very ill right before her trip to the United States, so I asked her about healthcare in Ukraine. She described the recent experience in her newly-acquired English with my brother translating some words here and there.
Mary Pat:Tell me about being so sick a few weeks ago.
Sveta:I was sick for 5 days and my friend came and said she would call the ambulance. The ambulance is for people who are too sick to walk to the doctor or to take a taxi.
Mary Pat: What happened when the ambulance came – did they take you to the hospital?
Recently the Mayo Clinic launched its Center for Social Media and announced the names of 13 well-suited social media stars to sit on its volunteer external advisory board. An additional 12 people will be chosen from nominations and applications. This post is my application.
I’ve been writing about social media in healthcare since I read Phil Bauman’s groundbreaking “140 Healthcare Uses for Twitter” almost two years ago. The exciting potential for social media in healthcare settings is also cause for apprehension among administrators and clinical staff. What once was so hidden, so cloistered, so proprietary, so inscrutable is now emerging into the sunlight and is becoming collaborative, transparent, open, consumerist and available. It’s refreshing and scary.
I started my career in healthcare as a temp receptionist in an orthopedic office over 25 years ago. I have been a consultant, a private practice manager of small practices, a Chief Operating Officer of a very large practice. I’ve worked with physicians and care providers of all kinds in settings both rural and urban, for-profit and not-for-profit, and I have done most everything in healthcare except serve on the Mayo Clinic Center for Social Media Advisory Board. (hint)
For the talent portion of my program, I will be interviewing myself live.
Q: Tell us something interesting about yourself.
A: I was Butler County (PA) Junior Miss of 1976 (a brains pageant with some physical fitness thrown in for good measure.)
Q: What is your greatest regret?
A: I wish I had taken touch typing in high school.
Q: Are you a cat person or dog person?
A: A cat person but I get along well with dogs.
Q: Favorite charity?
A: My brother is a missionary in Ukraine and his organization (www.muchhope.org) helps disadvantaged children with food, clothing, healthcare and education.
Q: How do feel about shameless plugs?
A: I find them tacky, but ultimately necessary.
Q: What social media apps do you use?
A: Twitter, Facebook, LinkedIn, YouTube, GoAnimate, Wellsphere, WordPress Blog
Q: What is your favorite social media app for healthcare?
A: Ummm. Pass.
Q: Why you?
A: Why not me? I’m a patient, a mom, a wife, a healthcare manager, a social media groupie, a blogger, a reader, a thinker, a cartoonist, a learner, a writer, an observer of life. Every board needs me.
Q: What is the future of social media in healthcare?
A: Mobile, for sure, and I think QR codes have tremendous promise.
Q: What is your favorite social media app for healthcare?
A: Facebook. The potential is unlimited.
Q: Last question: “healthcare.” One word or two?
A: One.
NOTE: If my beloved readers wish to support my appointment to the MCCSM Advisory Board, please Tweet about me with the hashtag #mccsc, leave a comment on the MCCSM blog here, or send an email of support to socialmediacenter@mayo.edu. Thank you!