Posts Tagged Marketing a Medical Practice

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[Guest Post] 5 Reasons Healthcare Marketing Strategies Should Target Baby Boomers by Greg Fawcett of Precision Marketing Partners

Targeting Medical Marketing Strategies to Baby BoomersRecently we covered the issue of marketing your medical practice to Millenials, the biggest generation group in human history. That got us thinking – what about the other generation groups? We know that they have vastly different needs and wants, but healthcare services are a must for pretty much everyone.

How does medical marketing differ from one group to the next, and what can you do to make your services appeal specifically to each group? Let’s consider the Baby Boomers, for example, which is the group currently reaching retirement age.

Reason #1: Numbers Almost Equal Millenials

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Posted in: Innovation, Practice Marketing, Social Media

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Do Medical Practices Really Have to Market Anymore?

Marketing a Medical Practice

 

 

 

 

 

With more changes coming to healthcare in 2013 and 2014, should practices be looking at traditional marketing, social media marketing, or do they even have to market at all? I asked healthcare marketer Greg Fawcett from Precision Marketing Partners to talk to me about the future of marketing for the medical practice.

Mary Pat: There is currently a physician shortage that is expected to become more severe in the coming years. If each physician is expected to have more patients than s/he can handle, why is marketing a medical practice important in the current/future environment?

Greg: Natural attrition contributes to the loss of clients in all types of businesses, and medical practices are no exception. No matter how many patients you have or how loyal they are, death, relocation or a switch to managed care programs that you don’t belong to are bound to reduce your client list over time. Unless you’re vigilant and market consistently to replace those patients you lose, you’ll wake up one day to the realization that business isn’t what it used to be!

Here are a few of the reasons why you need to do medical practice marketing:

  • Establish your practice’s reputation as specialists in a particular field of medicine
  • Attract new patients to build your practice
  • Increase awareness of your practice and create a dominant presence in your specific community
  • Improve your efficiencies and maximize the return on your financial investment

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Posted in: Innovation, Leadership, Practice Marketing, Social Media

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Improve Your Medical Practice Website’s Search Ranking in 15 Minutes

Everybody wants their medical practice’s website to rank at the top of Google search results for their target keyword phrase. Dominating Google can get your medical, dental, or chiropractic in front of people who are actively looking for exactly what your business offers – something that print, radio and television advertisements are not as effective at doing. Simply put, a top-ranking website can be a business owner’s dream come true.

But most business owners don’t know much about search engine optimization. And getting to the top of Google search results is not a cinch. Depending on the competitiveness of a keyword phrase, it can take months (even years) for a site to climb to the top of the Google ladder.

Don’t let this reality distract you from taking action, though. If your website is new or just isn’t meeting your expectations, there are some simple and powerful things you can do in just fifteen minutes that will help make your medical practice website more search engine friendly.

So here’s the challenge I am issuing you right now: take fifteen minutes to do (or make sure you have done) these three things. After you do, come back and let us know how it went in the comments section below. And of course, if you have any questions, feel free to email me. I reply to every email.

Ready? Here, we go:

#1. Identify your primary target keyword phrase (time: 5 minutes)
Your primary target keyword phrase is the main phrase you will optimize your site for. It is the phrase that members of your target market will use the most to find products and services that businesses like yours offer.

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Posted in: General, Practice Marketing

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