[Guest Post] 5 Reasons Healthcare Marketing Strategies Should Target Baby Boomers by Greg Fawcett of Precision Marketing Partners
Recently we covered the issue of marketing your medical practice to Millenials, the biggest generation group in human history. That got us thinking – what about the other generation groups? We know that they have vastly different needs and wants, but healthcare services are a must for pretty much everyone.
How does medical marketing differ from one group to the next, and what can you do to make your services appeal specifically to each group? Let’s consider the Baby Boomers, for example, which is the group currently reaching retirement age.