Posts Tagged how to optimize a medical practice website


Guest Author Greg Fawcett: Essential Steps to a Successful Healthcare Marketing Strategy

Greg Fawcett has been a key partner for our clients and readers by providing us with a marketer’s perspective on how to get your practice’s message to your current and potential patients. In this blog post, originally published on the Precision Marketing Partners Blog, Greg discusses the building blocks to a successful marketing strategy.

Strategy for Marketing Your Medical Practice

Medical practice marketing is now a fairly common concept for many physicians and clinics. It wasn’t always that way, however, and Evanston Hospital in Illinois was one of the first healthcare institutions to create an official marketing position within the company. Now, it’s widely accepted that without a comprehensive healthcare marketing strategy, your practice is unlikely to be as successful in new patient acquisition as it might. If you recognize you need marketing but simply don’t know where to start, here are some essential steps to healthcare marketing that will put you on the right track.

Step 1: Identify Your Patient (more…)

Posted in: Leadership, Practice Marketing, Social Media

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12 Ways to Supercharge Your Practice in 2012: #11 Get to Know SEO


What’s your website doing for your practice?

If your website is providing information to future and current patients, that’s a good thing.

More importantly, though, your website should be

  1. Driving new patients to the practice.
  2. Driving established patients to return to the practice.
  3. Keeping patients attached to you as their provider.

Your website should be providing B2C (business to consumer) marketing for you. How does a website accomplish these things? In a web search, being the first or one of the first unpaid results that appears in the search is the way to ensure searchers find your practice. The way to get to page one, even number one on page one, is through SEO.


SEO stands for Search Engine Optimization.

Search Engine Optimization is the way you market your practice on the internet so that you show up in internet searches as high on page one of a search as possible. Wikipedia defines SEO as

the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results.


Posted in: 12 Ways to Supercharge Your Practice, Practice Marketing, Social Media

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