What I Told Transworld About Using Social Media to Market to Managers
Last week I gave a talk to a group of Transworld salespeople from across the United States. Transworld is the top name in collections across a variety of industries and they asked me to give a presentation on “How to Use Social Media to Reach Your Target Audience,” with the target audience being…people like you and me: managers, administrators, healthcare executives, and pretty much anyone in healthcare dealing with patient accounts receivables.
I described how much harder it is for today’s manager to make time to meet with salespeople. More than ever administrators are pulled in a million different directions, and it is not unusual for a manager’s priorities to shift from day to day and hour to hour. This must be incredibly frustrating for the salesperson who is trying to keep things flowing, but it’s a fact of life in healthcare.
In my talk I featured the work of two gentleman who really get how social media can positively impact sales. Chris Brogan is a prolific author and consultant who always has an interesting perspective on social media. I discussed his ideas around the sales circle as opposed to the sales cycle. You can read about it here.