by Mary Pat Whaley | Jun 21, 2011 | Amazing Customer Service, Practice Marketing
My husband and I went to our favorite restaurant for Father’s Day last week and had an unusual, but delightful experience when we were visited by Ruth. We had been to this restaurant a number of times since we moved to Cary last fall, but had never met Ruth. A...
by Mary Pat Whaley | Jun 9, 2011 | Innovation, Practice Marketing, Social Media
Peter Polack, MD of Medical Practice Trends interviewed me recently for a series of podcasts for his site. Here’s the first one, on Why Does a Physician’s Practice Need a Website?
by Mary Pat Whaley | May 18, 2011 | Learn This: Technology Answers, Practice Marketing, Social Media
There’s no doubt that consumers are looking online for information – all kinds of information. Here are the reasons why every single physician’s office needs a website. Establish a digital presence for the practice, just as you have established a...
by Mary Pat Whaley | May 4, 2011 | Collections, Billing & Coding, Finance, Innovation, Practice Marketing
Consumers deserve to know what your service costs. Why would anyone buy anything without knowing what it costs? Consumers should know both the value of the service as well as knowing what is their personal responsibility to pay. Publishing fees makes you justify them....
by Mary Pat Whaley | Apr 24, 2011 | Day-to-Day Operations, Practice Marketing, Social Media
I admit to being a great fan of electronic media for healthcare. My fandom, however, does not mean that I believe all paper and ink informational and marketing mediums are dead. Because most practices have some portion of their patient population depending on paper...
by Mary Pat Whaley | Apr 4, 2011 | Practice Marketing, Social Media
The definition for marketing that I like is “the process of establishing and maintaining mutually beneficial relationships with stakeholders to facilitate exchanges.” To expand that definition, consider: Mutually beneficial relationships are created...
