by Abraham Whaley | Nov 6, 2012 | Innovation, Leadership, Practice Marketing, Social Media
With more changes coming to healthcare in 2013 and 2014, should practices be looking at traditional marketing, social media marketing, or do they even have to market at all? I asked healthcare marketer Greg Fawcett from Precision...
by Abraham Whaley | Aug 26, 2012 | General, Practice Marketing
Everybody wants their medical practice’s website to rank at the top of Google search results for their target keyword phrase. Dominating Google can get your medical, dental, or chiropractic in front of people who are actively looking for exactly what your...
by Abraham Whaley | Aug 13, 2012 | General, Leadership, Practice Marketing
Consultant Libby Knollmeyer’s Lab Machine Primer Series Part 1: Hematology Analyzers When laboratories in physician offices move out of the Waived category into the Moderately Complex category, it is usually because they want to acquire the capability of testing...
by Mary Pat Whaley | Jun 17, 2012 | 12 Ways to Supercharge Your Practice, Practice Marketing, Social Media
What’s your website doing for your practice? If your website is providing information to future and current patients, that’s a good thing. More importantly, though, your website should be Driving new patients to the practice. Driving established patients...
by Mary Pat Whaley | Jun 10, 2012 | 12 Ways to Supercharge Your Practice, Amazing Customer Service, Day-to-Day Operations, General, Practice Marketing
Any time I ask a practice about their pain points, they invariably name “the phones” as one of their toughest problems to solve. Phone calls are escalating as many patients are trying to avoid going to the doctor. That means instead of making an...
by Mary Pat Whaley | Apr 24, 2012 | Practice Marketing, Quality
Note: Manage My Practice is proud to participate in a new content swap with FiercePracticeManagement. This swap will provide readers of both websites with fresh content on more topics. We hope you enjoy our first FiercePracticeManagement article! Measuring healthcare...
