We recently had the opportunity to observe three Presidential debates. Undecided voters watched the responses from both President Obama and Governor Romney to determine who they would like to vote for. Some people were interested in learning more about each candidate’s policies on important issues. Others observed the poise shown when faced with the tough questions. In the final analysis, most individuals want to vote for someone they believe in.I In the final analysis, most individuals want to vote for someone they believe in. They want to develop a sense of trust. They want to believe.
In business, others will only “want” to follow if they believe that you truly have their best interests at heart. They want to know that you are moving the organization in the right direction. They wish to have the opportunity to be part of the solution. It’s up to you to convince them that they should believe in the message, and most important – they must believe in you.
The following are a few suggestions to communicate with authenticity: