I am always excited when physicians design products for other physicians because they “get it.” Here’s the tale of a Midwest physician, Dr. Fred Church, who has developed a free app to communicate one-on-one with his patients via email or text.
Archive for Social Media
Do you know who Jay-Z is?
If not, chances are your kids do. Jay-Z is one of the most successful rap artists of all time, and has parlayed that success into a career in fashion, merchandising, his own line of vodka, as well as an ownership stake in the NBA’s New Jersey Nets franchise that he recently sold to begin a new career as a sports agent. More than anything, Jay-Z has found a way to brand himself as someone who brings glamour, street credibility, and cool to any project he is involved with. His success, beyond the normal hard work and talent, is ultimately in marketing himself.
Explaining the State Health Insurance Exchanges in Seven Minutes: A Video for Your Medical Practice WebsitePosted by Abraham Whaley on July 29, 2013
I came across this video from the Henry J. Kaiser Family Foundation and thought “This is exactly the kind of content medical practices can use for their website and social media content.” In this seven-minute video, the “YouToons” learn how the coming healthcare reform will affect them by placing consumers into one of four insurance categories: employer covered, government covered, privately insured, and privately uninsured.
[Guest Post] 5 Reasons Healthcare Marketing Strategies Should Target Baby Boomers by Greg Fawcett of Precision Marketing PartnersPosted by Abraham Whaley on July 16, 2013
Recently we covered the issue of marketing your medical practice to Millenials, the biggest generation group in human history. That got us thinking – what about the other generation groups? We know that they have vastly different needs and wants, but healthcare services are a must for pretty much everyone.
How does medical marketing differ from one group to the next, and what can you do to make your services appeal specifically to each group? Let’s consider the Baby Boomers, for example, which is the group currently reaching retirement age.
Reason #1: Numbers Almost Equal Millenials
[Guest Post] 5 Vital Facts About Marketing Medical Services to Millennials by Greg Fawcett of Precision Marketing PartnersPosted by Abraham Whaley on July 9, 2013
The millennial generation is already the biggest cohort in the history of humanity. Fact- Depending on the source you use, there are presently between 78 million and 80 million millennials in the U.S. For your practice to include millennial patients in the future, you need to target them specifically in your strategy, and “one-size-fits-all” healthcare marketing strategies simply won’t work. Here are some vital facts to help you identify how to approach them.
Fact #1: Millenials are Educated and Privileged
Born roughly between 1980 and 2000, they are widely considered the most privileged and best-educated group ever to have inhabited the earth – so far, anyway. Millennials have had access to health care since birth, many have never known poverty or hardship and most are literate, with a whopping 70% expected to attain a college degree. They are also more knowledgeable about their health, having grown up in a time when their education included sex education and open debate on issues such as smoking and abortion.
Fact #2: Millenials are Weight- and Health-Conscious
This is Patient Safety Week. Patient safety may bring to mind infections acquired in hospitals, but we know strides are being made to make hospitals, health centers and other patient care facilities much safer for patients.
But what are medical practices doing?
According a recent article in JAMA, primary care practices need to work harder at patient safety, but for reasons that might surprise you. The article cites communication and process issues as key to creating potentially unsafe situations for patients.
Greg Fawcett has been a key partner for our clients and readers by providing us with a marketer’s perspective on how to get your practice’s message to your current and potential patients. In this blog post, originally published on the Precision Marketing Partners Blog, Greg discusses the building blocks to a successful marketing strategy.
Medical practice marketing is now a fairly common concept for many physicians and clinics. It wasn’t always that way, however, and Evanston Hospital in Illinois was one of the first healthcare institutions to create an official marketing position within the company. Now, it’s widely accepted that without a comprehensive healthcare marketing strategy, your practice is unlikely to be as successful in new patient acquisition as it might. If you recognize you need marketing but simply don’t know where to start, here are some essential steps to healthcare marketing that will put you on the right track.
Step 1: Identify Your Patient (more…)
Greg Fawcett has been a key partner for our clients and readers by providing us with a marketer’s perspective on how to get your practice’s message to your current and potential patients. In this blog post, originally published on the Precision Marketing Partners Blog, Greg talks about the steps you can take to attract patients to a new medical practice.
Starting a new practice, particularly in an area where a number of medical professionals already operate, presents the challenge of patient acquisition. Here are some basic methods of medical practice marketing that can get your name out in the neighborhood and draw patients in.
- Create branded brochures listing your areas of specialty and the services you offer. Get the brochures professionally designed and printed on quality paper stock. Include your contact details, the name and URL of your website and blog, and invite them to follow you on social media.
- Connect with local pharmacies and non-competing medical practices such as physical therapy clinics, dental practices and home health equipment stores and ask them to display your brochures on their reception counter. Also visit libraries, community centers and your local YMCA to offer your marketing materials for distribution to their clients. (more…)
Mary Pat’s Note: I want to share these thoughts about technology and the doctor-patient relationship from Dr. Howard Luks. Dr. Luks is a member of the Mayo Clinic Center for Social Media, a fantastic follow on twitter, and originally posted these on his site, which is a recommended read for anyone interested in healthcare.
Technology conjures images of steel and gadgets. Parts and pieces. Bells and whistles. It’s sophisticated. Intriguing. High tech. But it’s well… cold and impersonal. Or is it? Many of us have witnessed firsthand the things that distance patients from doctors. Status. Knowledge. Jargon. Peculiar equipment. Rushed visits. Should we add technology to the mix?
With more changes coming to healthcare in 2013 and 2014, should practices be looking at traditional marketing, social media marketing, or do they even have to market at all? I asked healthcare marketer Greg Fawcett from Precision Marketing Partners to talk to me about the future of marketing for the medical practice.
Mary Pat: There is currently a physician shortage that is expected to become more severe in the coming years. If each physician is expected to have more patients than s/he can handle, why is marketing a medical practice important in the current/future environment?
Greg: Natural attrition contributes to the loss of clients in all types of businesses, and medical practices are no exception. No matter how many patients you have or how loyal they are, death, relocation or a switch to managed care programs that you don’t belong to are bound to reduce your client list over time. Unless you’re vigilant and market consistently to replace those patients you lose, you’ll wake up one day to the realization that business isn’t what it used to be!
Here are a few of the reasons why you need to do medical practice marketing:
- Establish your practice’s reputation as specialists in a particular field of medicine
- Attract new patients to build your practice
- Increase awareness of your practice and create a dominant presence in your specific community
- Improve your efficiencies and maximize the return on your financial investment