Creating content regularly for your healthcare marketing strategy is good, but you can’t be sure it’s working to bring you patients. You’ve seen a few comments, clicks and shares but nothing like the result you’d hoped for, and you’re beginning to wonder what you’re doing wrong. Does this sound familiar? You could be missing making an emotional connection with your readers, especially if your blog posts read like sales pitches. To achieve success with your content marketing, it’s necessary to move away from ‘branded content’ and embrace true storytelling.
Archive for Quality
Most of our clients complain about the hiring process. Until recently, we didn’t have any innovative solutions to offer them. Earlier this year, we met Dane Barnes of Optimize Hire and were so impressed with his company and product that we started using it almost immediately with several clients. I had the opportunity to personally use it when I spearheaded a recruitment for several site administrators for a large primary care group. After using it, I knew I wanted to interview Dane and learn more about the company behind the software.
We are inviting you – and all our readers and clients – to join us for two educational events this week.
Save Money on Tuesday With Our FREE Webinar on HIPAA Omnibus
Sometimes you find the most amazing things in your own backyard. In Research Triangle Park, NC, I found the wonderful Dr. Chuck Lee, President and Founder of Polyglot. I was bemoaning the lack of good translation software for healthcare and Sims Preston, CEO of Polyglot, contacted me on LinkedIn and invited me to see their product Meducation. I was fascinated by Dr. Lee’s story and I think you will be too.
Attracting new patients to your practice is one thing, but keeping them can be an entirely different issue. The days when you got to treat all members in a family from the cradle to the grave are long over, and regular attrition is an ongoing concern. You may not be able to avoid losing patients who move from their current location to another city or state, but you can try to avoid losing patients to other medical practices.
This article was originally published on LinkedIn as a part of their Influencer series.
Summer is traditionally the slow time of the year for healthcare. Summer in medical settings means vacations and staff coverage, new physicians fresh from residency, and more chances for the local kids to get creatively injured with school out. Even though summer might not have the intense volume of cold and flu season, or the intense number-crunching of the end of/beginning of the year, as a manager there’s always something demanding your attention. So when you need a vacation, you Need A Vacation. How do you achieve the balance of taking time off with being able to step in and manage if the need arises?
Access is the name of the game in achieving balance. I want to be able to go away knowing that I can easily get to things I need without a lot of fuss. That’s why I am such a fan of mobile technology that lets me stay informed or in touch when I’m away – whether at a conference, on vacation, or fitting in family or personal time.
The key to access is using your phone or tablet to enhance and protect your out-of-the-office time, not invade it. Access equals peace of mind and allows the total unwinding that is so critical to rebuilding your energy for the next round. While I’m taking time off this summer, these are the apps I’m using to stay in touch and give me the confidence to let go!
NOTE: CMS has just added additional presentations of the webinar below – please check the end of the article for added dates. MPW
What is PQRS?
Some organizations will use the terms essential and non-essential workers as a way to distinguish between who needs to be on site in the event of an emergency, and who does not. I do understand the purpose of this distinction, however, it’s very important that businesses not give the impression that some employees are more important or valuable than others. (more…)
Many colleagues I speak with have a sense of or some experience with the tenets of “Lean.” But how does it really apply to healthcare – and is it really a way for medical practices to do more with less and maximize their resources? I recently spoke with Lean Healthcare Expert Mark Graban about where the rubber meets the road in healthcare.
Mary Pat: Most people have heard of Lean or have had some experience with it – can you explain what Lean is? (more…)