Creating content regularly for your healthcare marketing strategy is good, but you can’t be sure it’s working to bring you patients. You’ve seen a few comments, clicks and shares but nothing like the result you’d hoped for, and you’re beginning to wonder what you’re doing wrong. Does this sound familiar? You could be missing making an emotional connection with your readers, especially if your blog posts read like sales pitches. To achieve success with your content marketing, it’s necessary to move away from ‘branded content’ and embrace true storytelling.
Archive for Amazing Customer Service
As a Physician Advocate, I am constantly on the prowl for innovations that create new ways for physicians and patients to engage. When I heard about HITECH-DOCTORS making telemedicine possible for physicians of any specialty and any size group, you can bet I was interested. Dr. Philip Gideon, Medical Director of HI-TECH DOCTORS, and I had a number of conversations and demos, and he supplied me with pretend patient visit so you can see what it might look like. Check out the video with Dr. Gideon at the end of the interview.
Sometimes you find the most amazing things in your own backyard. In Research Triangle Park, NC, I found the wonderful Dr. Chuck Lee, President and Founder of Polyglot. I was bemoaning the lack of good translation software for healthcare and Sims Preston, CEO of Polyglot, contacted me on LinkedIn and invited me to see their product Meducation. I was fascinated by Dr. Lee’s story and I think you will be too.
Patient relationship management is about more than just healthcare issues; it’s about building a connection that leaves your patients feeling that you genuinely have their personal interests in mind. We all love to be recognized, and your patients appreciate it when you recall what their children’s names are, what you discussed with them during their previous visit, and where they went for their vacation.
Although I originally created this list for medical practices in 2009 and republished it in 2011, I think it still stands true today and applies to all workplace situations.
Sometimes employees do not understand or follow the most basic workplace guidelines. Here is a simple but comprehensive list that you can tweak to make your own. It covers about 25 basics in a short list of ten “Golden Rules.” Make it part of each job description or personnel handbook and/or post it in strategic places.
Attracting new patients to your practice is one thing, but keeping them can be an entirely different issue. The days when you got to treat all members in a family from the cradle to the grave are long over, and regular attrition is an ongoing concern. You may not be able to avoid losing patients who move from their current location to another city or state, but you can try to avoid losing patients to other medical practices.
Some organizations will use the terms essential and non-essential workers as a way to distinguish between who needs to be on site in the event of an emergency, and who does not. I do understand the purpose of this distinction, however, it’s very important that businesses not give the impression that some employees are more important or valuable than others. (more…)
When I come across a product or a service that I think is interesting, I want to write about it. When I connected recently with VibrantUSA, I found a service I never knew existed – an insurance broker specializing in Medicare plans! Here’s my interview with VibrantUSA’s CEO Rob Solberg.
Mary Pat: Your business is a family business – can you tell me your story?